Posted November 03, 2018 03:19:08 US companies are paying an average of $7.3 million a year to sell vodka for one- and two-ounce bottles, up from $4.9 million a few years ago, according to data compiled by Bloomberg.
The number of one-ounce single-bottle bottles sold jumped by 2.5 percent to 6,099, and the number of two-oz single-sizes rose by 5.5%.
Sales for single-packs rose 1.7 percent, to 4,723.
Vodka’s price has risen steadily in recent years, and its share of total sales has surged from less than 1 percent in 2006 to more than 15 percent in 2020, according a report by Bernstein Research in May.
A one-liter bottle of Vodka in 2020 sold for $34.85 at the average retail price of about $50.35 in the United States.
The average price for a bottle of one of Vicky’s signature products, Vodka, rose by $1.55 to $60.96 at the end of March, the first increase since 2010, when the company’s price increased by 3.2 percent, according the data.
Vicky also is the largest brand on the list of premium brands.
Vicky has a long history in the American drinker, and it’s one of several brands in the top 20, including Ben & Jerry’s, which makes the popular ice cream, and Corona, a maker of Corona and Pisco brands.
Vodka also has been in the spotlight because of its role in the 2016 presidential campaign.
In the first quarter of 2020, the company posted a net loss of $2.9 billion, up nearly 14 percent from a year earlier, the data show.
Its profit margin, which includes sales from its liquor stores and online sales, narrowed to 18.3 percent from 18.9 percent in the same period a year ago.